Hong Kong’s Senior Deli targets vast care home populations with products for dysphagia sufferers

Hong Kong’s Senior Deli targets vast care home populations with products for dysphagia sufferers


Dysphagia is a swallowing or chewing difficulty which affects around 30% of elderly. People with dysphagia have problems eating, limiting their food options, consequently affecting their appetite, and may lead to malnutrition.

Senior Deli has developed products for people with dysphagia including a food and drink thickener, food softener, food gellant, pre-packaged soft meals, and whey protein to help these people maintain a balance diet.

The firm, launched in 2019, says there was a clear market gap for food products for people with chewing or swallowing problems in the region.

According to one of the founders, Aggie Au Yeung, the firm initially wanted to create frozen soft meals such as those readily available in Japan’s supermarkets and convenience stores. However, it was difficult to produce them at a cost point that would be attractive to elderly consumers.

So, they explored an enzyme technology, which helps soften or break down foods, making it easier to shape or chew the foods.

Product portfolio

One of the products developed by Senior Deli is a food gellant, which is added to foods, blended and heated which forms a paste that can be reshaped into any form.

It is suitable for starchy foods such as rice, vegetables, meat and fish. Au Yeung said this is different from other soft meals which are typically made with gelling powder or starch.

According to her, food gellants are frequently used in care homes for its ability to prepare large amounts.

In general, over 90% of nursing homes in Japan and over 40% in Hong Kong use food gellant to make soft meals.



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