The pandemic perks of serving the elderly in ageing Singapore

The pandemic perks of serving the elderly in ageing Singapore


When 87-year-old Singaporean Mohamad Bin Anang developed bed sores after becoming bedridden earlier this year, his children decided to call in a trained caregiver. They enlisted
home nursing


home nursing

Home Nursing services include nursing care, vital signs monitoring, medication management.


services from Active Global Home & Community Care, a provider of homecare and day care services in Singapore.

“The nurse also guided [our existing] domestic helper on how to provide care for my father,” Anang’s daughter Nora Mohamad says, adding that they require the service only monthly now.

Anang has Parkinson’s disease, but sending him to a nursing home was not an option. “Given Covid-19, we preferred
homecare


homecare

Home-based services are provided within the homes of frail and home-bound elderly who find it difficult to access services in the community.


services. My mother, at 70+, would not be able to visit him if he is at a nursing home. At home, my father can be surrounded by family,” says the accounting professional. Besides, some of the costs of homecare were offset by the country’s
Pioneer Generation Disability Assistance Scheme


Pioneer Generation Disability Assistance Scheme

A scheme for Singapore’s ‘Pioneer’ generation. It includes monthly allowance of S$100.


, she adds.

Singapore needs these schemes; now more than ever. The country is ageing fast. So fast that as per the United Nations’ 2019
projections


projections

United Nations
World Population Aging 2019
Read more


, it’s among the most rapidly ageing countries in the world. While those aged 65+ currently make over 16% of the population, by 2030, this number is 
expected


expected

National Population and Talent Division
Population Trends: Overview
Read more


to shoot up to almost 24%, as per the government.

But where there is an ageing population, there’s also a growing market to serve it.

In Singapore’s case, it’s a massive market. Janice Chia, founder and managing director of business consultancy Ageing Asia, projects Singapore’s ageing market to reach US$72.4 billion by 2025.

“Ageing is the new black,” says Chia, adding that the two major market segments to capture are “the rising middle to higher income baby boomers and the high-net-worth baby boomers.” And the pandemic hasn’t dented the business opportunity in this segment. Au contraire.

When Covid-19 hit, Singapore swung into 
action


action

Ministry of Health
Support Measures for Seniors During Covid-19
Read more


and was able to 
stave


stave

World Health Organization
Singapore
Read more


off the onslaught.



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